CorporateVenturing assists clients to unlock and realise major new growth opportunities while avoiding the pitfalls that can otherwise attend corporate innovation. Our understanding of international best practice helps minimise trial and error and the time required to realise a return on innovation investment. The outcomes we generate include a sustainable pipeline of new corporate growth platforms.

The challenge that many industry leading businesses face is not a lack of creativity or ideas. Rather, the opportunity for innovation to flourish is often constrained because…

• …tension exists between protecting revenue streams from existing business (critical to current success) and supporting new ventures that may be crucial to future success
• …besides needing different funding models, decision criteria and development partnerships, innovation requires tailored system and outcome metrics distinct from those of the core business
• …important innovations can often arise from opportunities which at first glance appear too small or exist beneath the corporate radar
  
• …counter intuitively, the ‘over-specialisation’ that can derive from listening carefully for innovation signals from a corporation’s most important customers can inhibit breakthrough innovation
• …industry changing innovations often arise from outside an industry and beyond the established players
• …most companies come up with ideas or solutions and then test them with customers. This trial-and-error approach is like guessing the answer to a complex simultaneous equation. The chances of getting it right are very slim.

Companies seeking to become more innovative need to tailor a suitable approach to innovation while taking account of these challenges.

CorporateVenturing assists organisations to define and implement innovation systems to shape the development of corporate level processes and new venture opportunities. We work inside organisations with key managers on real ventures to impart our experience through practical action learning – that is, learning by doing. We assist organisations to establish purpose-designed structures, frameworks and systems leading towards repeatable and sustainable success in developing new platforms for growth.

Our clients value our perspectives on corporate innovation strategy and the design and implementation of innovation systems. Our work integrates venture capital thinking into the systems we design and the new businesses we develop. The design (and redesign) of new businesses to meet the exacting requirements for rapid market acceptance and growth is a key element of a sustainable corporate innovation capability.